Mission Mile Media uses Average Annual Daily Traffic (AADT) data published by state transportation agencies, combined with trailer routes, operating frequency, and estimated advertising visibility to calculate potential impressions.
For example, Arizona interstate traffic ranges from relatively low-volume rural corridors to sections of I-10 through Phoenix carrying more than 300,000 vehicles per day. Rather than counting every passing vehicle as an impression, Mission Mile Media applies a conservative visibility model to estimate realistic advertising exposure.
The result: measurable, location-based advertising built around where your advertisement actually travels.
250K–500K+
Estimated monthly impressions
Potential exposure per trailer on high-traffic routes.